- Innovative solution at an affordable price. Experienced management team.
- Innovative marketing plan.
- Scalable business.
- Implement win-win strategy with potential partners.
- Strategic approach in cooperation with county/local governments and banks. Provision of employment opportunities to youths and women.
- Lack of Brand Awareness.
- Start-up business.
- Lack of industry experience and contacts. Competition from existing waste management companies.
- Plus Code / Geographic Information System (GIS) service market is still in the early stages of development and has tremendous growth potential.
- Africa has a highly uncontrolled waste and hawkers’ market.
- Taka Pay is the only market player and is actively seeking partnerships.
- Customers are looking for affordably priced and user-friendly solutions.
- High smartphone penetration rate throughout Africa.
- Further geographical/market development is available.
- Availability of substitute services.
- Price pressure may lead to further decrease in margins.
- High levels of government regulation in some markets.
Our marketing objective is to develop high awareness surrounding the Taka Pay brand. Competitive advantage can be gained through a focus on the way the Company’s brand can differentiate itself from its competitors in terms of its: Innovation, Customization, Reputation, and Fair price.
The marketing campaign will be focused on attracting both hawkers and waste disposers.